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Conventions of Indie music videos

.A live performance with the band- To them it's more about passion and the love of music- focus on music- No the artist or an expensive set etc

 

.A twist for the indie genre music videos is now a narrative- A story for the audience- able to compete with other genres and artist's and the vast and complex narratives in their videos- uses a sequence of images and video clips- Room for creativity and 'playing around' with shots and particular storylines and clips to present the band and artists for who they are (Narrative storylines also catch the audiences attention better and allow opportunity for a more personal and intimate relationship and interpretation of the band) Instead of only limiting the band and their personalities to a simple live performance

 

.Mise en scene is very important in indie music videos- They have a retro and individual look and can portray this through the set, props and costume and appearance. 

PROPS

MAKEUP

COSTUME

 

.The sound of the indie music video- Sound is clearly one of the most important characteristics of the music video. The sound has to be clear and precise especially if the music video is of a live performance. Effects can be added onto the sound of the song in the music video like distortion, echo, increase the volume or decrease it in certain sections etc, possibly to represent different characters/ artists and their nature. Also to show different emotions and styles. Diagetic sound can be added either at the beginning of the music video added in section during the music video or at the end of the music video, to form and shape a story or narrative to the music video or to highlight a personal addition to the song directly from the artist or to underline something particular that audiences should focus on. EG- Lana del ray adding a speech at the end of her national anthem video. 

 

.Camera angles/ transitions-

Extreme close ups are the most common- Introduces and highlights the artist/character- Highlights the emotion they feel and highlights the song lyric they are singing if they are lip syncing. 

Full length/medium shots- Presents to the audience the artists/bands outfits and the setting they are in. Portrays and connotes more about the bands personality and style. The setting being shown so clearly is key as it implies to audiences the message and suggestions of the video and links to the songs lyrics and impression. The indie band/artist may also be an icon and be recognised or appreciated for their style which audiences can immatate or find inspiration from. 

Tilts/panning- Helps tell and present the music videos narrative- By showing the full set/setting and the whole nature of the character and the videos enviroment.  

 

.Editing of the music video

Editing and the opportunity to edit is very important when producing a music video

Editing the video to have an old fashioned/sepia effect- Most music videos possess some sort of effect or even special effects to create a smoother and more complex interesting sequence

 

Either a slow or fast cutting sequence- To match or add to the pace and theme of the video- Either fast cuts to present action and dramatic scenes in the indie music video- or slow smooth cuts to present an emotional or dramatic scene/music video. Contributes to the emotion of the video and the mood of the video. 

 

Effects added over the original footage- Again, filters and colour alterations can be changed in the indie music video to represent it as vintage old and worn, with a faded or discoloured colour. This effect is very common and suggests the video is raw and old. 

 

 

 

 

 

 

Aspects of the Indie music video conventions and techniques will be included and featured in my music video- Inspiration- Even though the content of my music video and the main target audience is different to the Indie target audience 

Examples of Ed sheeran and melanie martinez as inspiration

Ed sheeran- Give me love

A convention of an Indie music video-A key medium shot- A range of shots- Presenting the character as being observant and 'blending in' to the background as a timid and complex character

A convention of an Indie music video-

An alternative shot and focus on the music video's mise en scene and narrative element- A constant referral to the narrative and props included in the music video typical of Indie music videos, as they focus on a narrative and the emotional aspect of the video/character

A convention of an Indie music video- A medium shot linking to the narrative 

This shot clearly is part of the narrative and shows the character and her challenge, and sensitevely watching the couple and their emotional moment

A convention of an Indie music video- Extreme close ups- These specific shots are very common in Indie music videos, and aim to capture the artists/characters feelings and emotion in detail which is a focus in an alternative and emotional Indie video 

A convention of an Indie music video- A range of shots and personal shots, where you can clearly see the focus and interest in the character. In this shot for example you can see that the artist is troubled and isolated

A convention of an Indie music video- Mise en scene- The setting and style of the video

This shot presents a unique and alternative style typical of the Indie genre- Showing a young woman wearing bold jewellery angel wings, and a thin simple top and an array of a desirable and sexual suggestion through what she is wearing 

A convention of an Indie music video- An alternative and broken setting- Usually a convention of Indie music videos is having a presentation of a cheap and messy set, or a particular alternative setting which is an everyday setting or enviroment. Indie music videos also aim to link the mise en scene and key setting to the lyrics and the complexity of the character and narrative- Here this shot represents the girl as being lonely and thoughtful as she sits in a broken down and simplistic conceptual room

A convention of an Indie music video- More complex and various shots in a range of settings- Shown here where the character is troubled and alone again in a simple and isolated setting- This video in particular adopts a dark and depressing theme which also matches the video's mise en scene content and characters style

A convention of an Indie Music video- Extreme close ups and focus on small details and mise en scene- Her style is Indie/ gothic

A conventions of an Indie music video- A long shot which presents the mise en scene and setting of the music video- Showing the full scene and props involved in the full cinematography and narrative of the music video

A convention of an Indie music video- 

A variation of shot types and full exposure to the scene and mise en scene adding to the narrative

A convention of an Indie music video-

Extreme close ups and focus on important props and input to the story and style and her personality

A convention of an Indie music video-

An extreme close up which also displays her style and bold token look, she is individual and doesn't conform to mainstream hegimony and values, which is key as a convention for Indie music videos

A convention of an Indie music video-

Another medium mid shot of the scenes mise en scene and a full picture and representation of a detailed and unique style and genre, which suits her character and individual personna, and adds to the explanations of why she has these feelings of emotion in this video

This page displays the conventions of indie music videos, also examples of conventions from real indie music videos

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